Online presence for a business is key. In a world where Google is the go to for finding a product or service, your website is your online shop front. With the competition hot, you simply can’t risk getting it wrong.
New York Times and Wall Street Journal bestselling author Daniel Pink writes, “…because of abundance, businesses are realising that the only way to differentiate their goods and services in today’s overstocked marketplace is to make their offerings physically beautiful and emotionally compelling”.
Here are five tips on how to use your online presence to your advantage.
1. Define your audience.
The main reason to create a website is to tell your audience about your organisation and about the products and services you offer. But most importantly, it’s about telling them how your business can meet their needs.
Gather information from those in your business who interact with your audience, be it the sales department or the customer service group. Understand what users are asking for by getting feedback on each offering you release and integrate this into the content you display on your site.
2. Optimise your site for keywords.
Identify the particular language your customers use when they’re searching Google to solve their problem.
Once you understand your keywords, you can optimise your website by including a different keyword or phrase for each page on your site.
3. Organise your website in a way that makes sense to your users.
As a potential client or customer, there’s nothing worse than going to the website of an organisation whose services you’re interested in and getting lost in an endless world of clicks.
Make your website easy to navigate by keeping the navigation bar in the same place on each page. Use accurate navigation titles and make all navigational elements, like headings, clickable links.
Make sure you take advantage of your ‘prime real-estate on your site’ and have your contact details easy for users to see.
4. Be consistent.
Constantly update your site with new and relevant information.
An easy way to do this is by ensuring your website contains a blog. Update your blog at least once a month, making sure your posts are optimised for key phrases. Fresh content will not only generate new users but it will keep the old ones coming back for more.
5. Include a lead-generation page.
People search the internet to be educated. Identify your specialty and provide information for your audience to assist them.
Create a lead-generation page that will allow users to easily connect with you and identify your business to meet their needs.
Some of your lead-generation headlines might be:
- The 3 things you must know….
- The 5 keys to….
- 10 things you really must do before….
Your website is an asset for your business. Take time to make sure your website is aesthetically beautiful and emotionally engaging. If you need help along the way, feel free to fill in your details below and we will be in touch with you regarding your website needs. Let us know any specific questions you have about how Concept Designs can help you with your website design.