There’s been a lot of talk around ‘Content’ and that ‘Content is King’. Look at your marketing plan and strategy, and you should see that Content is the foundation of many marketing activities. When you publish a Blog, that’s content marketing; how about a podcast, video, newsletter, emails, landing pages, or even your social media posts? They are all content marketing!
However, not all Content is created equal. You might see businesses that have great success in content marketing, whereas not quite so much for another. Perhaps you’ve been doing content marketing but not seeing great results. At the end of the day, even a great piece of Content won’t help you unless it’s valuable, fits in with your business goals and marketing strategy…. [Read More]