Have you or someone in your business considered doing your social media marketing yourself and wondered what the difference is between boosting a post and doing Facebook ads? I was asked this question by a business owner who is very active on social media and has been spending significant money on Facebook. They are now looking for a digital marketing agency to help them gain more visibility with Facebook ads, but they wondered about the difference.
If you’re in the same boat and have tried to do this yourself, you may have noticed that there are two options: Create a Facebook ad or boost a post. Thanks to the question from this business owner, this blog aims to explain the difference between the two so you know exactly how and when to apply each strategy for the best results
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