If you haven’t noticed, social media has changed the world over the recent years! And if your business hasn’t embraced social media as part of your marketing strategy, it’s not too late to start now and take advantage of this great tool to reach your market.
Social Media is Changing the World:
Social Media has made a great impact in the way we communicate and relate to each other. You can connect with friends across the globe, share your life with others, and create online communities that bring people together without geographic boundaries with the click of a button.
Before Social Media came along, we relied on more traditional forms of individual contact, such as phone calls or letters. To reach a large number of people would require public media such as television or newspapers. Nowadays, groups can be formed with some degree of privacy, allowing users to find others with similar interests or build up a local community online.
How should your business tap into the potential of Social Media? Here are 3 good reasons:
1, Grow your customer base
If you’ve ever seen a “Viral” post, you’d know the reach is exponential. A good post can get you out there far and wide, and people who’ve never heard of/ thought of buying from you might actually realise that they should. Joining groups related to you industry and sharing what your business has to offer also gains you exposure, without having to spend a big budget on advertising in print form.
Social Media also encourages users to share posts, at the convenient click of a button, so your chances of getting noticed also increases- similar to a word-of-mouth campaign, except it is much easier with social media.
2, Build Brand Awareness, Trust, and Loyalty
Having an active social media presence builds a sense of trust in your customers, they can see what you’re doing, that you engage them, and care about them. It also makes you more relatable and approachable, so that users are more willing to have a relationship with you. When someone follows you on social media, it shows their network that you can be trusted, hence building brand awareness. Customers are also more loyal if they feel they have an online relationship with you.
3, Interact, Respond, and Know Your Customers
Social Media also allows you to gain feedback and respond to customers in a quick and timely manner. Being able to handle both positive and negative feedback efficiently on social media can further build your trustworthiness as a business, showing that you care about what they think or have to say. You can also see what type of people are likely to be engaged with you, who they are and what they want. This is valuable information for you to fine tune and adapt your business to your audience’s changing needs.
Social Media is here to stay, does your business have a strong and impactful social media presence? Concerned that you won’t have time to manage social media as well as the day-to-day running of your business? Leave them in the hands of the Social Media team at Concept Designs and Marketing, we can help you formulate a social media strategy and manage the ongoing process, so you can focus on ‘doing business’.