So now that we have an understanding on ‘Conversions’, it’s time to look into optimising your Conversion Rates in a little more detail. But first, you should set up your Conversion Funnel, so you can work out how to target your leads in step by step. What is a Conversion Funnel? You might have heard of people talking about Sales Funnels, which are in essence, Conversion Funnels in this case. Remember, we want to ultimately lead people to a sale. The word funnel implies that it is a …
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Imagine if you could improve your website conversion rates!
What sort of impact would increase website conversions have on your business? In your website, you have a 24/7 ‘salesperson’ who doesn’t eat, doesn’t sleep and yet may not be converting as well as it could! It’s time to look at the traffic you are getting to your website, maybe even more importantly, what are people doing when they come to your website - are you converting them? If not, now is the time to consider Conversion Rate Optimisation and diving deep into what users do when they …
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