Creativity evokes an emotion. Typeface fonts have visual impact and can awaken emotions, making it easier to get your key messages across to your audience. Typography is an art of expressing through characters, through words. It can make you smile, feel motivated, experience sadness, and anything in between. Choosing fonts to integrate with your business branding and corporate design goes hand-in-hand with your overall business persona, or the story you want to communicate about your …
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Optimising Conversion Rates through Funnels
So now that we have an understanding on ‘Conversions’, it’s time to look into optimising your Conversion Rates in a little more detail. But first, you should set up your Conversion Funnel, so you can work out how to target your leads in step by step. What is a Conversion Funnel? You might have heard of people talking about Sales Funnels, which are in essence, Conversion Funnels in this case. Remember, we want to ultimately lead people to a sale. The word funnel implies that it is a …
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