When it comes to online advertising, most people think of Facebook or Adwords. And in our digital age of the internet, you’re certainly missing out if you don’t have some form of advertising online. After all, Facebook has over three million active advertisers and at one time attributed as high as 90% if its revenue to advertising!
Apart from Facebook and Adwords, one networking site is often overlooked for its advertising opportunities, and that is LinkedIn. With over 400 million users and around two new users per second, there’s great potential for your business to reach the right audience and generate high quality leads! Read on to find out why LinkedIn advertising might be for you:
1. It’s perfect for B2B
LinkedIn is especially effective if you’re offering services and products to other businesses, or if you classify yourself as a B2B (Business to Business) marketer. Have you tried Facebook advertising and find that you sometimes struggle to specifically target a certain group of people? Well, LinkedIn has just what you need. It is made up of over 400 million business professionals, a serious group with very detailed, up to date profile information, ready for you to target at your fingertips.
2. Highly Accurate Targeting
This is where LinkedIn sets itself apart. While on Facebook you might be able to specify where people live, their age/ gender, and interest – the basic demographics, LinkedIn has a wealth of extra information for you to narrow down your target. This include: industry, job title, seniority, company, skills, company size, specific group membership, geography, years in business and so on; information people don’t put on Facebook. This allows you to achieve very accurate targeting, delivering your ad only to relevant people. For example, if you’re marketing your accounting software, then you can specify the job – accountants, those with accounting skills, and accountants’ groups.
3. Higher quality leads
While LinkedIn ads are more costly than Facebook, you tend to get higher quality leads and conversation rates. This is all due to the highly accurate targeting as discussed, and also LinkedIn members are more motivated to keep their professional profiles up to date. Many members use their LinkedIn profiles to showcase their expertise and maintain it as a resume that’s constantly updated. This combination of exceptionally detailed targeting and constant up to date profile data is the reason why your leads will always be better quality on LinkedIn.
Want to give LinkedIn advertising a try but not sure where to start? Concept Designs and Marketing can help you segment your market and even design your advertisements for you with our team of creative designers. Find out more by calling us today!