Let’s face it. Keeping up a solid social media presence for your business can be time consuming, with so many platforms out there, it feels as though there’s no end to status updates and composing images. You might feel that you’re falling behind, losing track, or even discouraged. But don’t despair! Let us show you how to save time and better organise your social media marketing.
1. Decide where to spend your time:
With so many social media platforms available, you have to be wise when it comes to deciding where to spend your time and energy. While it’s nice to maintain a profile in as many sites as possible, some sites might just not worth your while. To find out, look at the ROI and how your business is performing across the different platforms. If Facebook is where most of your leads are coming from, then spend more time focusing on it. Look at the conversion rates and compare that with your advertising expenditure. If a particular platform is not performing well, it’s OK, just move on and better use your time towards the ones that count.
2. Plan your content and tasks
Part of good social media marketing is providing interesting, relevant, and value-adding content, and it’s always a good idea to plan ahead. This is especially true for small business owners, who already have plenty of other tasks to do throughout the day. You may feel overwhelmed and wonder how you’re going to get everything done?
A good way is to allocate regular time (even if it’s just an hour a day) for tasks of a similar kind, such as, collecting sharable articles on Mondays, composing post/ blog ideas on Tuesdays, creating images on Wednesdays, and so on. You’ll be better focused and be more productive, thus saving time, not to mention feeling good about always having something ready to post.
3. Save time with Social Media Management Tools
Nowadays there are many affordable Social Media Management Tools that allow you to organise and plan your social media marketing. This include Hootsuite, Socialoomph, SproutSocial, and many more. Some allow users to create a free account (although limited usage), or you can pay a small fee which, when you consider the time you save and being able to manage multiple sites in one place, is quite worth your investment. Instead of logging into each social media account and repeat the same task, using a Management Tool will allow you to post to several sites at once.