It is time to say ‘goodbye’ to Universal Analytics and ‘hello’ to Google Analytics 4 (GA4). By July next year, Universal Google Analytics will be obsolete and everyone will need to be using GA4. So how are you preparing for this transition?
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Hashtags 101 For Social Media Marketing
Social media marketing is an ever-changing landscape, and it is difficult to always be on point with the latest updates and trends. It is vital to keep on track as your social media pages attract customers and promote your online profile.
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Measurement Marketing – Why is Tracking so Important?
In an age of the digital era, marketing has evolved to a range of mediums which now come with handy analytics, insights, and metrics. However, many businesses also feel overwhelmed by this deluge of digital data and unsure how to use them to measure or track marketing efforts efficiently.
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LinkedIn Marketing Ideas
Have you been wanting to do more on LinkedIn? Looking to market yourself on this platform but not sure how to get noticed? When done right, this professional networking platform has great potential as a marketing tool. Let us show you how.
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Conversion Rate Optimisation – Why is it important for your business?
In today’s competitive digital marketplace, driving traffic to your website may no longer be enough to stay ahead of your competition. You want your website visitors to be taking action, whether it be signing up for your newsletter or making a purchase.
Leveraging LinkedIn for Actual Results
In our previous blog, we discussed Lead Generation and the concept of generating quality B2B leads through reaching out and creating a connection between the potential customer with your product and services.
