Going into business is one of the most challenging career decisions one can make, irrespective of your industry sector. While some industries are more competitive to navigate than others, there’s always the challenge of getting your business idea off the ground and keeping it afloat, especially when faced with the challenges of 2020.
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Create A 5-Star Content Plan To Increase Your Lead Generation
If you want to create the best content marketing plan which will dramatically increase your leads, it’s all about establishing clear goals, defining your audience in detail and compiling great content. Sounds simple right? Well, it is. Of course, if you need any help, we are here to help to establish you as the thought leader in your industry.
Round 6 of the Small Business Digital Grants is Now Open!
Don’t miss out on the Small Business Digital Grant which is now OPEN for Round 6 and is closing soon! If you’re a small business in Queensland, and need help with Digital Marketing but struggling to come up with a decent spending budget, then this grant might be for you!
What’s trending for Business Branding and Fonts
Creativity evokes an emotion. Typeface fonts have visual impact and can awaken emotions, making it easier to get your key messages across to your audience. Typography is an art of expressing through characters, through words. It can make you smile, feel motivated, experience sadness, and anything in between.
Choosing fonts to integrate with your business band and corporate branding gold coast goes hand-in-hand with your overall business persona, or the story you want to communicate about your business.
We have recently gone through this process ourselves, so we did some research into the latest trends in fonts for business branding and corporate identity. If you want to remain relevant to your target market, it is essential to keep up with the trends, and at the very least be mindful when it is time to make a change and embrace the latest trending looks.
During our research, we were surprised with what we revealed, and can’t wait to share it with you below…. [Read More]
Optimising Conversion Rates through Funnels
So now that we have an understanding on ‘Conversions’, it’s time to look into optimising your Conversion Rates in a little more detail. But first, you should set up your Conversion Funnel, so you can work out how to target your leads in step by step.
What is a Conversion Funnel?
You might have heard of people talking about Sales Funnels, which are in essence, Conversion Funnels in this case. Remember, we want to ultimately lead people to a sale. The word funnel implies that it is a step-by-step process, or from top to bottom. Typically, people should go through these steps:
Imagine if you could improve your website conversion rates!
What sort of impact would increase website conversions have on your business?
In your website, you have a 24/7 ‘salesperson’ who doesn’t eat, doesn’t sleep and yet may not be converting as well as it could!
It’s time to look at the traffic you are getting to your website, maybe even more importantly, what are people doing when they come to your website – are you converting them? If not, now is the time to consider Conversion Rate Optimisation and diving deep into what users do when they visit your website…. [Read More]
