In an age of the digital era, marketing has evolved to a range of mediums which now come with handy analytics, insights, and metrics. However, many businesses also feel overwhelmed by this deluge of digital data and unsure how to use them to measure or track marketing efforts efficiently.
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LinkedIn Marketing Ideas
Have you been wanting to do more on LinkedIn? Looking to market yourself on this platform but not sure how to get noticed? When done right, this professional networking platform has great potential as a marketing tool. Let us show you how.
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Conversion Rate Optimisation – Why is it important for your business?
In today’s competitive digital marketplace, driving traffic to your website may no longer be enough to stay ahead of your competition. You want your website visitors to be taking action, whether it be signing up for your newsletter or making a purchase.
Leveraging LinkedIn for Actual Results
In our previous blog, we discussed Lead Generation and the concept of generating quality B2B leads through reaching out and creating a connection between the potential customer with your product and services.
Are Bounce Rates a Bad Thing?
When looking at web traffic, one of the metrics we often hear about is the “bounce rate”. Most of us have a negative feeling about this term, as it implies that something didn’t quite ‘work’, like a bounced payment or a bounced email. However, is it really a bad thing?
Lead Generation to Maximise ROI
Lead Generation is a crucial part of the marketing strategy for many businesses. However, when you hear this term being used, do you understand its true meaning and purpose?
