When looking at web traffic, one of the metrics we often hear about is the “bounce rate”. Most of us have a negative feeling about this term, as it implies that something didn’t quite ‘work’, like a bounced payment or a bounced email. However, is it really a bad thing?
Lead Generation is a crucial part of the marketing strategy for many businesses. However, when you hear this term being used, do you understand its true meaning and purpose?
If you’re using search engine optimisation (SEO) services on the Gold Coast or in Sydney, then you should know that it is an important part of a well-rounded digital marketing strategy. Using SEO in your digital marketing strategy, along with other tools and techniques, has the potential to take your website and business to the next level, proving to reach a wider audience than if it’s not used.
Social media platforms have transformed the way we do marketing and promotion. While using the paid advertising features can be helpful, you should also build an organic marketing strategy to complement your promotional efforts.
With nearly 2 billion users logging in each month, YouTube has become an increasingly popular platform for helping businesses reach and attract new audiences through advertising.
YouTube offers four types of ads on videos that are matched to a relevant audience. … [Read More]
Despite the growing popularity in entrepreneurship and new start-ups, data tells us that unfortunately, over half of businesses do not succeed beyond the first three years, with 20% failing in their first year^.