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Creating quality content is a high-demand in this digital age. So repurposing Videos into many forms of valuable content is a great way to increase your engagement through different media and on all your social media platforms.

Here are the different types of content you can produce through your Videos:

1. Plan and Outline your Video Campaign

The first step is to decide the type of video content to create. Then, create both stand-alone and a series of ideas focused on exploring a particular topic. This method would allow you to create an expectation from your audience and turn the video series to a great content asset.

Listed below are a few ideas to inspire you in making your own video series:

– A line-up of industry experts being interviewed for a particular topic in a video series
– Create a webinar series sharing tips, tactics, and the latest news related in your industry. Aside from having more content on your website, this also helps you build your position as a trusted source in your industry.
– FAQs! Written FAQs can also be turned into videos, and what’s best about this is you can feature your employees and customers to increase you and your company’s credibility.
– Interview customers. It’s great to hear their feedback on your product and services. And to even let them share one to two tips.

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As LinkedIn is basically a business platform, it’s more advantageous for professionals to have a profile and be sure to have it optimised. This platform makes it easier for employers and employees to connect as well as businesses to businesses, creating more opportunities for both parties to connect on a professional level.

The following are tips you should keep in mind:

Connect with the Right Audience

As is the rule with any marketing strategy, businesses need to know who their target audience and customers are. Identify the professionals that are most likely to look for the products and services you offer, and will benefit and learn from the content you publish.

Engage with your Audience

Be open to connecting with everyone. Respond to the people commenting, liking, and sharing your posts to start a conversation.

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Are you becoming more creative with your LinkedIn Native Videos? Here are a few ideas on what your next LinkedIn Native Video could be:

1. Share New Learnings and Discoveries with your Audience

It’s a bit difficult to share new ideas and concepts every time. I mean, it’s great to share new concepts and ideas when you can, however, a great way to consistently deliver quality content is to share new learnings and discoveries from content you have curated. Here are a few questions you can ask yourself to spark a little bit of inspiration:

• Did I recently listen to a podcast that resonated with me?
• Have I read any books of late that changed my perspective on a particular subject matter?
• Is there any article or video that I’ve bookmarked and can’t stop thinking about?
• Did I learn anything new today that’s worth sharing?

Sharing your insights and discoveries, as well as breaking news, is a good way to let your audience and new viewers know that you are active in your industry. Also, refocusing the spotlight on somebody else’s work can alleviate some of the stress that comes from producing your own high-quality content articles and videos.

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LinkedIn is known as the official business platform for all people networking and connecting with like-minded professionals and for users looking for opportunities – business, job, venture and more.

And since LinkedIn released their new feature, LinkedIn Native Video, it has opened new doors for a lot of users.

But Why choose LinkedIn Native Video?

Videos allow people to get a better sense of who you are, build trust much faster, and it reinforces your brand. And because of this, people are more likely to connect with you after seeing the video – a turning point and start of a relationship.

Video is the perfect way to connect with your audience and to let your personality, knowledge, and expertise shine through.

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Instagram released IGTV last June 2018. It’s a new app for watching 10-minute to hour-long videos of your favourite Instagram creators. Even though it’s a stand-alone app, videos uploaded in IGTV can still be seen and watched from within Instagram – meaning everyone using Instagram can use it.

If you’ve been using Instagram as one of the main platforms to reach your audience, IVTV is an extension of it. Below we’ll walk you through what you need to know to add it to your marketing platforms.

#1: Setting up an IGTV Channel

One of the great features about IGTV is that it’s accessible and functional on your desktop. So you can set it up on either your mobile phone or desktop.

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