Instagram released IGTV last June 2018. It’s a new app for watching 10-minute to hour-long videos of your favourite Instagram creators. Even though it’s a stand-alone app, videos uploaded in IGTV can still be seen and watched from within Instagram — meaning everyone using Instagram can use it.
If you’ve been using Instagram as one of the main platforms to reach your audience, IVTV is an extension of it. Below we’ll walk you through what you need to know to add it to your marketing platforms.