Building Visibility on LinkedIn

Did you know, that there are more than 400 million users on LinkedIn and about two new members sign up every second? LinkedIn is a great tool to build your online personal and business reputation. How do you go about increasing your LinkedIn profile visibility amongst the millions?

Profile Optimisation

Previously, we’ve talked about optimising your LinkedIn Profile. This is the place to start if you haven’t already done so. It is important to have a complete profile, or fill in as much detail as you can in the sections. Then an eye-catching summary with a punchy headline will certainly turn heads to your profile. Don’t forget a head shot (square profile photo) that looks friendly and professional. For more details on optimising your profile, read our blog.

Background Picture

Now let’s talk about more ways to get attention on LinkedIn. Apart from the profile photo, you can also make use of your LinkedIn background picture to tell others more about you- visually. This picture appears above your name and headline, and is a great way to make a statement about your business or brand. You’ll be surprised how many users leave that space blank. If you’re stuck on ideas, browse around other network profiles to see what works for others that you can incorporate. It could even just be a simple logo arranged to fit with the layout.

LinkedIn URL

Your LinkedIn URL can be customised and shared to all your online and social mediums. Include it in your blogs, email signature, Facebook and the like. As LinkedIn is a major website, it will naturally have a high page rank on search engines. By customising your LinkedIn URL (linkedin.com/in/yourfullname), you can rank high when being searched too!

Publishing Content

Having content on the LinkedIn publisher platform will increase your profile views. It is also a great way to build your brand, showcase your expertise and thought leadership, and reach out to your audience. It is important to update content regularly, the more you publish, the more credibility you’ll gain, leading to a stronger profile and higher views.

Now over to you to take these few tips to make your profile more visible! If however, you’re needing some extra assistance, Concept Designs and Marketing can help. We offer LinkedIn profile optimisation services, and can help you design graphics for the visual elements. We can even help you formulate a content strategy to build your professionalism.

Get in touch to find out more today!