If you want to create the best content marketing plan which will dramatically increase your leads, it’s all about establishing clear goals, defining your audience in detail and compiling great content. Sounds simple right? Well, it is. Of course, if you need any help, we are here to help to establish you as the thought leader in your industry.
In the meantime, here’s what you need to consider if you’re looking to explode your lead generation efforts with content.
Establish Clear Objectives To Generate Leads
With a robust content marketing plan, you can increase your leads and establish yourself as the thought leader in your industry, and it doesn’t have to be a long and challenging process. But, it must start with clearly defined objectives. Most probably it will be to generate leads, but be specific about the number of leads you want to create. You can list many objectives if you’re the ambitious type. Don’t forget to put a timeframe and deadline with these objectives. If you aim to generate leads, specify what kind of leads you want, whether it be a download, a phone call or email opt-ins.
A Good Content Plan Knows The Audience
To be a good content marketer, you have to know who your customers are and what makes them tick. You should be able to put a name, to a face, to a motivation. Do some research and find out who your ideal client is. When looking for your ideal clients, think of what influences them, their pains and passions, their job responsibilities and media consumption preferences. It’s all about creating perfect personas.
Good Content Sells Itself
Genuine, quality content is the key to great content marketing – a personalised story, and insightful objective, a quality message and a valuable purpose. Head back to your planning boards and focus on content. Embed your content with a clear definition of what makes your company unique. Your marketing mission needs to be felt by your ideal clients. Your content plan should include your selling (or value) proposition.
Then create a well-detailed editorial calendar which explains the different types of content you want to publish and distribute. There are many content types, including newsletters, blogs, social media, events, case studies, podcasts, videos, infographics, and the list goes on and on!
It’s Important To Include Distribution And Promotion
For a lead-generating content marketing plan, you must make a content distribution and promotion plan for each part of your content! Make smart choices and choose from social media networks, email, search, paid search, advocacy programmes, advertising and PR. The opportunities are limitless. Then, map these initiatives out so you can measure results accurately and efficiently.
If you’re looking for a winning content marketing plan which propels your content marketing strategies into new digital heights, as well as access to the best, innovative content marketing tools, visit https://concept-designs.com.au and let us help. We can’t wait to help you establish your content marketing plan for the rest of the year ahead. Give Jenny a call on 0425 266 783.