A new year is always a great time to take stock of what’s working and what to improve. In 2016, your digital marketing strategy should reflect what currently works, and new trends as consumers change their digital habits.
Your Website is still Crucial – but optimise it for mobiles
No matter the size of your business, you need to have a modern, easy to use, visually appealing website. Website design directly shapes the perception of users for the brand associated with it. You should be using photographs, illustrations and videos to boost user engagement.
With a reported 87% of Millennials now never without their smart phone, your mobile site needs to be just as visually appealing and easy to use as your main page. As shoppers increasingly use their phones for reviews, price comparisons, to find retail outlets and make purchases, your mobile website is a smart investment for current and future customers.
Great content is key- and social media strategies connect it with your customers
Content marketing provides information to customers, building trust, developing your brand, and ensures that your brand is seen as a subject matter expert. Regular blogging and video content engage customers, and social media is the perfect arena to share this. In the past, many brands have used social media as a tool for self-promotion, but using content to add value sets you apart from your competitors.
A social media strategy is essential to invest time and marketing funds into- you want to be building clientele, helping customers with issues, and engaging users. Get personal with your customers- use prior purchases, social media statistics, newsletter signups or landing page engagement to build targeted content. Don’t fall behind- great content and a social media strategy are key for your business this year.
Use SEO to your advantage- but with visuals as well as text
Changes to Googles SEO algorithm recently mean that quality content is prioritized over just keywords. Pictures, infographics, and video are more arresting than plain text and more likely to contain information a user will feel is relevant to their search. ‘Dwell time’ (how long someone stays on your site,) and how many pages they click through are measured and help your page to be ranked. Targeted keywords are still important, but content and the length of user engagement will help put you ahead of your competition.
Need more information about website and mobile website design, content marketing, social media and SEO targeting to help your business grow? Contact us at Concept Designs and Marketing today.