The use of video marketing has become increasingly popular in the recent years. Videos generally gain more click-throughs than images alone, yields better results in user engagement, and boosts retention rates in viewers.
However, there is a certain type of video that is gaining notice more so than ever, can you guess what they are? Let us tell you about Explainer Videos.
What are Explainer Videos?
Explainer Videos are, well, videos that ‘explain’! Whether you offer products of services, an explainer video can effectively give your customers a run-down of how your products work, or the process of your services. More than just an instructional video, explainer videos allow you to also market your business as well!
Why Explainer Videos?
1, Show and Tell
An Explainer Video is a great way to provide your audience concise information about your products and services in a short amount of time. It presents how your business can solve a need or a problem, which progresses in a step-by-step or linear fashion, while visually engaging the viewers. Humans are prone to learn better visually, so explainer videos help maintain the audiences’ attention span. Imagine it as a “Show & Tell” session, aim to keep it within several minutes’ length, which is the optimal time for engagement and memory retention.
2, Creative freedom
You can use Explainer Videos to reflect your brand’s personality and character, choose a theme or style that enables your viewers to understand and recognise your brand. This can range from the creative use of colours, background music, animations, the content of the script (whether it is light-hearted, funny, or serious) and even the tone and voice of the narrator. Give your audience a memorable video viewing experience and they will remember your brand.
As with other video content, Explainer Videos can be used in a variety of platforms and contexts. You can post them on social media, embed on your website or landing page, play it on loop at your shopfront, or anywhere else that presents a screen to your customers! And because they are relatively easy to edit once you’ve created one, you can add new features or update information such as product launches as you go.
The best way to get started is to look at some Explainer Videos that are doing well in your industry. Look at the information presented and how long the videos run. Then begin with identifying the main need or problem your business solves, and go from there. Don’t forget to have some fun along the way! For example, see our video below:
If you need a hand with creating an Explainer Video for your business, let Concept Designs & Marketing help! We have a team of marketing experts to work with you in creating the message and content, and a video production team to have it up and running in no time! Give us a call today: 0425 266 783