There are many ways Facebook can help your business grow, one of which is using Facebook Local Awareness Ads that specifically target customers in your local area for a more effective response. Want to reach people near your business on Facebook and direct them to your doorstep? Here’s how:
Setting up a Campaign
In your Facebook Ads Manager, select the objective for Local Awareness as your campaign. Instead of just boosting your post, this will let you reach those that are in the chosen local area of your business location.
Select the Local Customer Audience Your Business Needs To Reach
Decide the geographical location of where your Ad should be targeting, you can also choose certain demographics such as Age and Gender, Facebook will estimate the number of people the Ad will potentially reach. You can be more specific by entering a full street address of your store, and specifying the radius to be reached of that physical address.
Creating Your Ad for the Local Customer:
Include relevant Images that is related to your Ad Campaign. For example, if you have a Promotion or Sale, use attractive images of merchandise that’s on sale – remember the image is a powerful visual that will make the first impression to your potential customers. Your description and headline for the Ad should be convincing and move people to engage with your business. Be sure to include a Call to Action button for the Ad, this can be a “Like Page”, “Learn More”, “Call Now”, “Send Message” or “Get Directions” if you have a street address for your business page- bringing customers to your shopfront.
If you have multiple locations, you can create individual Ads for each area you’re targeting, this will allow you to customise the Ads towards each group and track which areas are responding better than others.
Do you have a business that needs to target your local area? Thought about using Facebook Ads to reach those customers? Our Facebook experts at Concept Designs and Marketing can assist you identifying an audience for your business and reaching them effectively. Get in touch today and see how we can help!