Audiences spend more and more time watching videos and they always search for fun, informational, and unique video content. In our Digital Age, if you don’t meet the criteria, it’s more likely that they’ll search for other video content that meets the standards.
So, if YouTube an integral part of your Marketing Channel, this is the blog for you. We’ll share Four Effective Tips to Improve your YouTube Marketing.
- Use Unconventional Videos to Pique Customer’s Curiosity
For your video to be successful, it has to tell an original compelling story that piques interest. Boring infomercials are so outdated that people won’t spend the time necessary to watch them. They may tolerate a dry tutorial if your video offers unique advice that they’ll only find within your content.
A good example would be Volkswagen’s Guerilla Marketing Campaign: Speed Up Your Life — Take the Slide!
Whilst this video appears completely irrelevant in a way, it perfectly suits the brand message of the Polo GTi — the particular car being promoted.
Unconventional videos allow you to take your creativity outside the box for your branding. Make sure to evoke emotions or relate your brand messages in this type of campaign. However, we advise that you don’t go to extremes with this type of content as it may leave your customer confused at the end of it all.
- Use Keywords to Help Your Customers
Help your market recognise your products and services in the buying process. Audiences that find you on YouTube are usually in the discovery stage and aren’t committed to purchasing just yet.
Choose keywords that are relevant when your audience searches for new information about your product and consider creating an educational video based on the keyword. AdWords Display Planner tool is a great tool you can use to research keywords.
Ever wondered how to narrow down the perfect keywords that you should use? Simply just consider your audience, the keywords both you and they would search if they were looking for your particular product or service, and combined with the research tool, consider the search volume each month. Be sure to target keywords and key phrases that are relevant to your brand and industry.
- Get Prospects to go to your Website with a Video
The very goal of each video is to send interested prospects to your website to learn more about your products and services and ideally to make a purchase.
Therefore, it’s important to provide an engaging and educational video, but leave them hanging, just enough to need to follow your call to action at the end of your video, and to visit your website for the full information, or for a demonstration of your particular product or service you want them to purchase and use.
- Optimise Your YouTube Channels
The common thing that many advertisers forget is that audiences also check your YouTube Channels. Completely optimise your channel and also drive traffic to your other online platforms.
Always provide relevant information about the company and include your website and social media links and profiles.
A great feature is to insert clickable links in your banner header, so make sure to include Call to Actions and take full advantage of it!
Are you in the process of working out the most effective social media tools to use in your marketing strategy? Why not test and measure them all? Like Facebook marketing and Google, YouTube Marketing requires a proactive strategy. Be savvy about your campaigns and make sure to be clear about your key marketing messages and what you want your viewers to do.
If you have any questions, don’t hesitate to connect with our specialist team where we can help you with developing your marketing strategy and creating video content.