Google Ads Questionnaire

Business Information
Company Name
ABN/ACN
Business Owner / Manager
Business Contact Name
Business Telephone
Business Fax (if applicable)
Business Email
Website URL:
Full business address
Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country
Business Establishment Date
DD slash MM slash YYYY
Working Hours
Legal
Is there an advertising code of conduct or rules, within your industry we need to abide by? If so, where can these rules be found? (add website, dropbox or google drive link to document)

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What is your preferred budget strategy?
Businesses have very different views of how to manage their Google Ads budgets. Some for example want a certain amount of exposure per day, so want a daily budget. Others want a certain amount per month, but spread evenly over the days. As we know, Google Ads isn’t perfect in allocating budget, and this can fluctuate slightly. Some days it drops below the assigned amount. Businesses have a different view on how to manage this anomaly too. Some want us to actively manage this and catch up. Others don’t really mind, and prefer not to catch up. This section is to confirm 100% your view on this so that we are all on the same page.
Budget Management type (please choose one):
- Daily — (we set a per day budget and leave the campaign to spend that much per day)
- Monthly — (Monthly where the goal is to achieve a monthly spend, but spread over the month as smoothly as we can)
Budget Amount per Time Period (please choose one):
- Weekdays
- Weekends
- Weekdays and Weekends
We will conduct research and provide feedback after analysing: * industry competition * estimated cost per click * search trends
Budget Activity Style (please choose one):
- Set and Leave — (we set the budget at the start of the campaign and leave the budget. We don’t actively manage the budget amount to ensure full use of the budget. If an amount is not spent, it is saved by the client and not billed by Google)
- Active — (We actively manage the budget amount, boosting it during times it’s not being spent and tapering it when it is being well absorbed, ensuring full coverage of the budget over the month)

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What geographical area would you like to advertise to? (Countries, States, Suburbs, km radius around an address etc)
Only mention where you would like to advertise.
What Country?
What State?
What Suburb?
What radius around your address?
Will you be advertising a specific product or your whole website?
Is there a specific conversion you would like tracked on your website like Form Enquiries, Calls, Subscriptions, Sales or others (please select one):
- Form Enquiries
- Calls
- Subscriptions
- Sales
- Other
Do you want traffic to land on website pages or do you want to build a dedicated landing page?
Who are your top competitors? (please list 3–5)
What is the goal of your campaign? (e.g. Conversions, More Traffic, Branding)
What keywords would you like to include in your campaign? (please use the + to add more keywords)
Do you have any special offer we can include in your campaign?

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Value Proposition
What makes you different to your competitors, what is your best-selling point? Any awards, distinctions, competitive advantages?
Have you had great success with any specific sales pitch in the past? If so, please provide details.

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Logins for your Website and Hosting
Marketing Email (Office Use Only)
User Name
Password
CPANEL/FTP
Cpanel URL
Cpanel Username
CPanel Password
Website logins (CMS)
Website Login URL

For example: www.yourdomain.com.au/wp-admin
Username
Password
Google Ads Account
Do you already have a Google Ads account set up? If so, please share access with us at: analytic.conceptdesigns@gmail.com, or provide your login details below.
Google Ads Logins (if an account has been set up):
Google Ads Password:
Gmail/Google Analytics
There are three options: 1, directly share your current analytics with analytic.conceptdesigns@gmail.com 2, if you would rather, we can set up an analytics account for you 3, alternatively you can give us access to your analytics account. Please fill in the details you would prefer, below.
I would like you to set up an analytics account for me?
- Yes
- No
I already have an analytics account. This is the email linked to my analytics account
User Name
Password
I already have an analytics account set up, that I will share with you. This is my Tracking ID
Share your analytics access
- (please tick this box when you have shared your analytics access with analytic.conceptdesigns@gmail.com)

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Google Ads Contact Person
Google Ads Contact Person’s name
Google Ads Contact Person’s phone number
Google Ads Contact Person’s email
Are you currently having SEO work done on your website? (If applicable details)
- Yes
- No
If yes, please fill the information
Additional Comments/Information