It is time to say ‘goodbye’ to Universal Analytics and ‘hello’ to Google Analytics 4 (GA4). By July next year, Universal Google Analytics will be obsolete and everyone will need to be using GA4. So how are you preparing for this transition?
As an experienced digital marketing agency on the Gold Coast and in Sydney, we’ll use this article to shed some light on Google Analytics 4 and give you some tips on how you can prepare for the upcoming shift.
Why The Change?
Universal Analytics served its purpose for a while, but it can no longer handle modern analytical needs.
Since Universal Analytics’ conception, the internet has changed so drastically. People are using many different types of devices to access the internet, and many new privacy and date laws have been introduced, among many other changes.
For these reasons, Google has built a completely new analytical tool, and GA4 will be able to provide in-depth and accurate analytics for businesses around the world.
Making The Shift
GA4 is already here, and you can move your business over any time before July 2023 (when Universal Analytics will be shut down).
In the past, when updates were made to Universal Analytics, all that was required was a simple migration and change of code. But since GA4 is not an upgrade but an entirely new platform, the shift will be a little more complicated. And that is why it is important that you do not wait until the last minute.
It is recommended that you run both programs simultaneously for a couple of months to make the transition easier.
What Enhancements Does GA4 Offer?
Because GA4 is not just an upgrade of Universal Analytics and is an entirely new platform, you can expect a lot of changes. But at the end of the day, there is nothing that Universal Analytics can do that GA4 won’t be able to do.
GA4 has a major focus on trends and patterns. It will use sample sizes of your audience to provide you with accurate predictions of the success of your current digital marketing efforts and so much more. You can also expect to enjoy enhanced measurement features that give you details on scrolling, clicks and pop-ups.
Tips For Making The Transition To GA4
- Transition sooner rather than later.
- Be patient, as it will take a while to get the hang of GA4.
- If you are currently using code that is 5–10 years old, you’ll need to set up GA4 as its own separate platform.
- If you’re using updated code, you can connect the two platforms.
- Using Google Tag Manager will simplify the process and help you collect data.
Allow Us to Help Make a Smooth Transition
As expert marketing consultants in Sydney, the Concept Designs & Marketing team can help you effectively transition from Universal Google Analytics to Google Analytics 4. In addition to this, we can assist with a comprehensive range of digital marketing needs on the Gold Coast.
Our FREE digital marketing audit provides you with a check that assesses which of your online marketing efforts are working and which aren’t.
Don’t hesitate to take our FREE audit online today: https://concept-designs.com.au/take-our-free-audit-today/