Do you ever find yourself wondering how to provide engaging content for your ideal client? Here are three tips to first discovering who your ideal client is.
Who are you talking to? Who do you serve? Who do you help?
These are the questions you need to answer when creating content for your customers. If you don’t understand specifically who you are marketing to, then your content will not have the impact it could have.
The truth is every potential customer thinks he or she has challenges no one else has. If your company is able to listen and fix the problem, it plays a very important role in your customer’s life. That is the relationship you need your content to foster.
1, Who is your customer?
First, you need to know your market. Your market is more than a demographic. Your customer is not just a married 30–50 year old male with two kids and an office job. Who you need to think about is Sam. Sam is a 45‐year‐old man who is a bit bored at work. He has two kids, Sarah aged five and Jason aged seven. He likes to read travel magazines and often daydreams about his next adventure.
Sam is not a demographic. He is an individual who has a story. When you write your content, you need to write to the breathing individual with all their quirks.
2, How are you going to solve your customer’s problem?
What’s not working for Sam and how can you make it work better? A great way to answer this question is by sitting down with a pen and paper or your laptop and note down details of who Sam is. Begin by imagining what kind of person is your ideal customer?
3, What traits make your customer ‘ideal’?
First, you need to make sure your customer can afford your product and loves it too. Can they write the check or pull out the credit card? Do they see your product as a lifesaver and will they not stop telling their friends all about how helpful it is? Once you’ve got these essentials down pat, it’s time to look at your customer’s traits.
Here are a few key traits to consider:
- Are they an introvert or an extrovert?
- Are they married or single?
- How old are they?
- Do they have kids?
- Are their kids grown up or still young?
- What friends do they have?
- What are their hobbies?
Sit down and ask yourself these questions. You may think many of them aren’t relevant to your business. But by thinking about somebody’s hobbies and persona it helps you to not just see them as a demographic but as a living breathing person. When you write your content, imagine that person sitting across the table from you and talking to them about the problems they are having. Are they having a beer or a coffee? Think about what makes sense for your customer and write to it.