Have you ever used Facebook Video Ads? Have you already got ads on Facebook, but find that they aren’t as effective as you’d hoped? Here at Concept Designs, we know how influential great Facebook video ads can be – let us show you how to improve your reach and grow your business.
1. Use Facebook tools to tailor your ads to your audience
Use Facebook Insights within your Facebook Ad profile to find your audience’s needs that your business or product can fill. Age, gender, lifestyle, relationship status, education level job title, and even location or the composition of their household income can help you understand your audience.
2. Facebook Ads should capture attention quickly
Use the first five seconds of your ad intentionally. What’s the problem? How can you fix it? Strong text, great visuals and a catchy audio will help; generally audio is muted until the user clicks on the ad, and you want to engage them to continue watching.
3. Create Ads that don’t look like ads
Facebook is a social platform- create an easily-shareable ad that is unique, insightful, contains humour or news, and is not too commercially orientated.
4. What’s your message, and how long should it be?
Take about 30 seconds to deliver your message, though if your ad is particularly unique or insightful, up to two minutes may be appropriate. Think about the five W’s:
Who – are you talking to?
What – are you offering?
When – is your product limited or always available?
Where – can people find your product?
Why – does your product fill someone’s need?
5. Create different ads for different audience segments
Create separate ads for different audience awareness of your brand. For new clients/users, build their awareness: be simple and leave them wanting to know more. For people who know about your brand but aren’t yet customers, focus on the additional features or benefits that make your business beat the competition.
6. Run A/B tests to Optimize ads
An A/B test is creating two nearly identical versions of the same video, and testing both on your Facebook page to see which one is more successful. Split your ads into sections, change just one section, and see which one performs better. Once you have the winner, create another version of the same ad, making another small change, and see which is preferred.
Here at Concept Designs, we know first-hand the benefits of Facebook Video Ads. Give us a call or send us an email, and let us help you engage your audience in this exciting way.
