Creating quality content is a high-demand in this digital age. So repurposing Videos into many forms of valuable content is a great way to increase your engagement through different media and on all your social media platforms.
Here are the different types of content you can produce through your Videos:
1. Plan and Outline your Video Campaign
The first step is to decide the type of video content to create. Then, create both stand-alone and a series of ideas focused on exploring a particular topic. This method would allow you to create an expectation from your audience and turn the video series to a great content asset.
Listed below are a few ideas to inspire you in making your own video series:
- A line-up of industry experts being interviewed for a particular topic in a video series
— Create a webinar series sharing tips, tactics, and the latest news related in your industry. Aside from having more content on your website, this also helps you build your position as a trusted source in your industry.
— FAQs! Written FAQs can also be turned into videos, and what’s best about this is you can feature your employees and customers to increase you and your company’s credibility.
— Interview customers. It’s great to hear their feedback on your product and services. And to even let them share one to two tips.
Once you’ve outlined and planned your series, make sure to make time for recording each episode based on your scheduled posts for this series. And if you have plans to get a few guests involved, you can always use tools such as Calendly and Zoom to make things easier. However, set and finalise time slots for the interview and have all the information you require completed before the set date (full name, website, contact email, contact number, etc).
As for Calendly, send a link to your guests and let them choose the time and date that works best for them. You can also use this to encourage engagement from your audience and customers and have them participate in interviews. Just embed the link to a landing page or post.
2. Record and Edit your Video
This can be a bit intimidating as a lot of people use high-end equipment to produce high-quality videos. However, smartphones and cameras will do just fine. You can build up while progressing.
To help you doing in-house video campaigns, you’ll be needing two tools: one for recording and one for editing.
Recording tools:
A number of video recording tools can be used for this. However, there are still a few recommended tools depending on the type of video content you choose.
For example, with interviews, you can use Skype or Hangouts on Air with Youtube Live that allows you to engage with your audience in real-time.
For individual shots, you can use Youtube Live. As for Webinars, a lot of reliable tools are available like Click Meeting, Livestream, WebinarJam, and more.
Editing tools:
For Mac users, iMovie is a great option as it’s easy to use. But Youtube Editor (online tool) is also a great tool accessible to everybody. Both have all the basic features for editing such as trimming, audio extraction, transitions, and much more.
As for creating intros or custom thumbnails, use Canva. This online tool allows you to save your templates and simply edit them as you go.
Marketing Tip: Keep dimension of the image at 1280 x 720 in minimum.
And keep in mind to save all your images as a separate file. This would allow you to access them easier and reuse them for your other content later on.
3. Research Keywords for Individual Landing Pages
For each video created, assets are produced for at least 3 landing pages you can optimise for these top three video search engines: Youtube Video Page, Blog post page, and Soundcloud podcast episode page.
Getting ranked for important keywords with these engines in Google is vital as it will help you drive more people to your business and increase traffic on your website.
Add original content, meaning titles and descriptions, for each landing page. The odds of search engines ranking you for these keywords is higher as they prioritise original content.
As each landing page requires original content, it’s also best to create a different name for each asset. However, this can cause a bit of a problem as these landing pages are basically one — just differently worded.
Marketing Tip: There’s a tool called Serpstat. It has a “Cluster Research Tool” that helps you find alternate terms and phrases to use on your titles. As more results overlap each other, the more related the search queries will be.
4. Publish and Promote
Having gathered and separated video, audio, and transcript of each video, it’s time to put the keywords to use and publish content.
Publishing Video to Youtube
When everything’s been finalised, it’s time to upload and publish the video on Youtube. Here’s a list of Youtube’s Best Practices to help you optimise the video:
— A maximum of 70 characters for a Youtube Video title works best. (You can use up to 100 characters)
— Youtube encourages their members to describe their video setting a limit of 5000 characters. However, make the best of the first 150 characters as it will be the only visible words until they click the “more” link.
— A maximum of 500 characters can be divided into as many tags as you can use.
— Create playlists to help your audience find related videos from your channel.
— Always create eye-catching customised thumbnails. The best image size to use is 1280 x 72o pixels.
After publishing, make sure to add YouTube Cards and Endscreens to increase engagement and encourage viewers to subscribe, like, and comment on your videos. It’s also a great way to get them to their website.
Create a Podcast using the Audio
By creating podcasts, you increase exposure in Platforms like Soundcloud and iTunes creating more ways for your audience to access it.
If you’re planning to expand in Soundcloud and iTunes, make sure to upload the audio in Soundcloud first. Then, click the RSS feed in the Soundcloud channel to submit an audio file to iTunes.
Having done this once, it will then automatically upload audio to iTunes. However, ensure that each uploaded file is added to the RSS feed.
Publish a Blog
Since the centre of most marketing efforts is to increase traffic and engagement in your website, make time to publicize your written and video content there.
Transcribe the video and write a 700‑1000 word summary for a blog post.
And since your blog page is where you put most of your marketing efforts to, publish posts that allow your audience to consume your content in different ways:
— provide a summary or transcribed transcript for your videos, or both. Use your customised thumbnails to customise and make each post beautiful.
— embed Youtube Video to your post. And add direct text links on the description of your Youtube Videos to help video rank higher in Google Search Pages.
— embed Soundcloud podcasts to your post.
— Offer a free PDF download with links.
Post Snippets of your Video on other Platforms
Compile clips of your video or create mini-videos to build awareness for your main video content.
One of the tools you can use is Animoto. The free version of this tool helps you to easily create 60-second videos to publish on Instagram and Twitter. This would encourage your audience to view the original one and create more engagement for your business. Animoto only takes a few seconds to create as you can pick which template you want to use and choose which scenes would you put in the Animoto version. Make sure to edit your titles and create beautiful transitions for each scene. Then finally select music that goes with the clip.
Marketing Tip: Since Instagram doesn’t allow clickable links in the description, make sure to include the links in your bio and inform your audience that the link to the blog can be found in your bio everytime you publish new content.
Promote your Marketing Channels through Landing Pages
As a lot of content is published on the web, it is helpful to have a dedicated single index page with links to all your content. It’s also a great way to invite them to subscribe to all your channels.
5. Consolidate your Content
As time goes, your campaign will grow meaning you’ll have lots and lots of blogs, podcasts, and videos to promote. With that, you’ll be able to unleash new opportunities to create more content by consolidating multiple formats of content into one.
Creating Video Courses with Existing Videos
If you’ve been publishing instructional videos on related subjects, combine it all to create a free course. This way, you’ll be able to expand your reach and attract video-course platform users.
In creating this, you’ll only need to add a course description for the following sites you can offer the free course to:
— Udemy. A free online tool that allows you to add courses and edit the elements.
— Teachable. A tool that also brings in a lot of students.
— Kajabi. The most trusted platform helping you build your courses by providing marketing and course-building tools.
This video courses offer additional downloadable resources (aside from the PDF forms of your blogs) to further consolidate your digital assets.
Creating an Ebook with Existing Blog Posts
A better idea is to compile related written assets and turn them into an eBook. This further adds to the downloadable resources and content your audience can consume.
You can even hire Graphic Designers to make you a beautiful cover on Fiverr or have your Marketing Team create them.
Creating Audio Books with Existing Podcasts
The audio books are basically longer versions of your podcasts allowing your readers to listen to it even on a long commute.
This can also lead to great gated content. Generate leads by giving away free audiobooks or ebooks as takeaways! You can also use this and add it as a free add-on to your courses.
The tools you can use to combine related audio files is iMovie.
*HELPFUL TOOLS
With having a lot of content to publish, here are a few handy tools to help you run your tasks:
a. Use One Social Sharing Dashboard
A great tool that allows you to track and keep all your content organised is DrumUp. It helps you:
— helps in publishing and keeping track of content on all social media channels
— allows multiple users to access one dashboard
— easily navigate and find links you need
b. Use Plagiarism Checkers
Publishing original content is a must as Google prioritises to rank original published content. There are a great number of free online plagiarism checker tools you can use. Check PlagiarismCheck.Org and give it a try!
c. Create and Use a Monitoring Dashboard
It’s vital to monitor every campaign and content being promoted at the moment to see if the goals you’ve set have been met.
One of the great tools to use is Cyfe. It’s a tool that allows you to create separate widgets to monitor referrals, traffic, and engagement from all your social media channels.
By adding video campaigns to your marketing strategy, you’ll be able to move forward with more content to share in your social media channels. And increase audience reach with more options for them to consume your content without having too much to invest in it.
Have you repurposed a few videos? Can you tell us how you repurposed it and the tips you think we should keep in mind?
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