In today’s highly digital marketplace, many businesses are increasingly aware of the advantages in using mobile apps to build their business. Have you considered adding mobile app marketing strategy to your business?
Mobile apps can have many useful applications for your business, for example, you can use an app to send push notifications, offer promotions and deals, connect with your customers, offer online purchases, upload content from your phone, and provide additional value or updates. Each of these opportunities greatly enhances the user experience and in turn helps grow brand engagement, awareness and loyalty.
Before you start, you should think about why you’re using a mobile app. As with your other marketing strategies, a well thought out plan should be in place. Consider the following:
- WHAT is the goal of using the app?
- WHO are you trying to target and what do you want them to do?
- HOW will you market your app to your target market?
With these answers in mind, you will have a clear focus and direction with the development of your mobile app designed for your business needs.
Complementing your overall marketing with your mobile app
Using mobile apps shouldn’t be a stand-alone form of marketing. To maximise its effectiveness, it should be integrated with your other marketing tools. The mobile app should be part of your marketing campaign to grow and build your business by offering value to your customers as with your website, social media, and other marketing efforts.
Encouraging people to use your app
To promote your app for wide adoption and success, you will need to encourage users to download your app. Don’t be shy and share it all over your social media and website to invite users to download, email your customer lists and contacts, and if you still need a boost, consider paid advertising for your app to spread the knowledge of its existence!
Monitor the results and overall goals of your app
Once you have your app running and promoted, remember to check the statistics to see how it is performing, just like your other marketing tools. How many downloads are there? What impact has the app had on sales? What feedback have you received regarding the usefulness of the app from your users? You can also include a promotional or voucher code that is tied to the app to measure specific sales generated from the use of the app.
Interested in marketing mobile apps but still unsure how to get started? Concept Designs & Marketing can help; from formulating a marketing strategy to incorporate its usage, to the development of your marketing mobile app, we can have it all sorted for you, so you can focus on running your business!
We have an affordable platform for you ready to be customised to your business. It’s specifically designed as a marketing tool to engage your target audience. You have your own dashboard where you can track and monitor the number of downloads, and how often your app is being used. Features include: loyalty program tracking, content upload, online orders and bookings. Furthermore you can manage it yourself and create your own additional pages. Our Marketing Apps will also integrate with iBeacons to enhance customer experience and engagement.
Get in touch today for mobile app maketing services on the Gold Coast! We’d love to show you a demo. Call us on 0425 266 783.