LinkedIn is known as the official business platform for all people networking and connecting with like-minded professionals and for users looking for opportunities — business, job, venture and more.
And since LinkedIn released their new feature, LinkedIn Native Video, it has opened new doors for a lot of users.
But Why choose LinkedIn Native Video?
Videos allow people to get a better sense of who you are, build trust much faster, and it reinforces your brand. And because of this, people are more likely to connect with you after seeing the video — a turning point and start of a relationship.
Video is the perfect way to connect with your audience and to let your personality, knowledge, and expertise shine through.
How to Upload Videos using LinkedIn Native Video?
To upload videos, open the app using your mobile device. And you’ll notice that there is a Video Icon in your share box, net to the camera icon. Tap the video icon.
When done, you can choose if you’ll upload a pre-recorded video or upload a video recorded on the spot. Don’t worry, all video recorded using LinkedIn Native Video will be automatically saved on your mobile device.
However, please be aware as LinkedIn also set rules when uploading a video:
1. Videos to be uploaded should be longer than 3‑seconds long to 10 minutes short. However, the best practice is to keep it no longer than 3 minutes.
2. The size of the video that can be uploaded is up to 5GB.
3. It’s advisable to add a descriptive text when uploading videos (can be done before or after the video is uploaded). The limit of 700 characters leaves you to be imaginative in describing what’s in the video or in making sure that you encourage them to watch your video.
4. And links! It’s best to include links, tag people, and include relevant hashtags on your video.
Best Practices for LinkedIn Native Video
Like in any other platforms, there are best practices when it comes to using LinkedIn Native Video.
i. Video can and will amplify your brand. Make it a priority to produce professional looking videos on LinkedIn and all efforts that been put onto it will be rewarded.
ii. Since LinkedIn is a business-focused platform, it best to keep the videos relevant and aligned with the brand.
iii. Keep the content 80% helpful and only 20% promotional. Use LinkedIn Native Video to reach out to a larger audience and let them know more about you, what you do, and what you can do to help.
Have you been using LinkedIn Native Video for a while? Share your thoughts with us!