Facebook launched their new range of reaction choices just five days ago, have you noticed anything different on your Facebook Page?
It makes sense that Facebook, being a social media tool that shares information and happenings, should allow users to express their emotions with more than just a “LIKE” button, regardless of whether the posts are exciting, happy, or sad. Now, users can choose from a range of emoticons when they hold down or hover over the LIKE button:
Like, Love, Haha (Laugh), Wow, Sad, or Anger
What does it mean for your business?
Thankfully, these new reactions do not include “Dislike”, so whichever emotions your customers choose will not count as negative feedback on Facebook (will not be classified as ‘Report as Spam’ or ‘Unlike Page’/ ‘Hide Post’). This means you can embrace this new function to boost your business on Facebook!
Analytics and Insights:
With the range of new emotions, you can now see what types of posts provoke certain types of reactions in your followers. Facebook lists the reactions for each emotion and how many of your followers represent that reaction:
Have a look at your newer posts which will more likely have these new reactions, people can also go back to the older posts and add new reactions if they haven’t already done so.
Engaging your customers:
You can create posts that drive customer engagement by asking your followers what their thoughts are. Explicitly invite and encourage them to express their emotions on your post, this will help your posts reach more people with more reactions, and boosts its visibility. For example, say, “What do you think about… Tell us by showing your feelings!” etc.
Don’t be fearful of the “Angry” emotion, instead, think of it as a way to address your customers concerns and feedback – this allows the customer to give a ‘reaction’ or ‘vent’ without actually posting negative comments, a more positive way to deal with issues. Remember, the “Angry” reaction is not counted negatively towards your post.
As you can see, the new Facebook Reaction roll-out opens up many beneficial opportunities for businesses to learn about their customers’ feelings, better engage their followers, and even gain insights on how posts are performing in their industry.
Here at Concept Designs, we can help your business make the most of this new function, contact us today for a friendly chat with our Facebook team!