So your business has a website, and you might have done SEO on it. Now you can sit back and wait for your customers to find you, right? Well, SEO is certainly important, but let’s not forget SEM, or Search Engine Marketing. Increasingly businesses are turning to Google AdWords for SEM, on top of SEO. Why you may wonder? Have you heard of AdWords but not sure if it’s for your business? Read on…
How it works:
AdWords are paid searches that position your Ad in Google search results, Google products (eg. YouTube), and thousands of websites in Google Adsense. By matching keywords with the Ads you create, your Ad shows when someone searches for similar terms, or visits a website with related content. AdWords is designed to be shown on multiple devices; including desktop, laptop, tablet or mobile device, making it highly flexible with great potential for reach.
Pay only for clicks:
With cost-per-click (CPC) bidding, you’re charged only when someone clicks on your Ad and go to your website. You have control over your AdWords budget that suits your campaign. You tell AdWords the most you’re willing to pay for a click on your Ad and you decide the average amount you want to spend each day.
Targeted & more immediate results:
SEO can take time to build organic traffic, so if your business is quite new in the market and want to gain exposure quickly, or if you just want a boost on your existing business, then AdWords can help you achieve more immediate visibility. Your Ad appears when someone searches for terms related to your product or service, and the advertising is targeted to your specific demographic audience at the time you want.
AdWords is actually a very cost-effective way to complement SEO for any business, and it’s no wonder that AdWords has evolved into Google’s main source of revenue at close to $50 billion per year. When you advertise with AdWords, you’re making a financial investment in your business. However it takes more than just money to see success. It is important that your AdWords campaign is implemented wisely and that you regularly examine the analytics, performance, and make adjustments to bring you a successful ROI.
Concept Designs and Marketing has SEM specialists who can guide you with your AdWords campaign to get you the best results with your marketing dollar. Get in touch to see how we can help you get your Ad up on Google today!