Social media platforms have transformed the way we do marketing and promotion. While using the paid advertising features can be helpful, you should also build an organic marketing strategy to complement your promotional efforts.
Many are misled to believe that it’s impossible to sell on Instagram without paid advertising. However, this is not true. Instagram is an essential part of your brand presence and many direct-to-consumer brands have built successful businesses on Instagram, using an organic strategy and turning it into their main sales channel.
Let us look at some ways that you can grow your business organically on Instagram:
People and Community
First things first, start with clearly defining your target audience. Without knowing who your audience is, you cannot formulate a consistent and effective strategy. This means figuring out the age, gender, location, problems they are facing and how your product or service can provide a solution.
When you know whom you’re trying to reach, then you need to build up your community. This includes allocating time responding to comments, messages, and feedback, as well as interacting with followers and encouraging discussion. Remember, Instagram is a social networking platform after all, and posts that build community are not only preferred but also contribute to organic growth.
Plan Your Posts
Next, you need to plan your posts and ensure that each post you publish counts. Before you post, ask yourself what it is trying to achieve, what is the objective and purpose? For example, are you aiming to announce a new product, or start a conversation? It is important to set a clear goal and direction for each post.
While having a variety of content helps with engagement (and no one wants to see pushy sales posts every time!), it is important to have a consistent image and style. Keep to your brand colours and content style, whether it be images, videos, and even the content wording.
If you’re stuck on ideas, you can always check out other successful Instagram accounts for inspiration. See what type of content works, for example, you can always provide helpful suggestions, instructions, tips and interesting titbits that relate to your industry.
More than a Link in Bio
Unlike other platforms such as Facebook where you can paste a clickable link in the post, Instagram takes a bit more effort. However, that doesn’t mean you should leave out your CTA. There are various ways to ask followers to ‘click’ through other than just the link in your bio, such as putting links in:
- Instagram Stories
- Shopping tags on images that feature your products or services
- Direct messaging with followers
- In the captions of your IGTV or reel videos
- Extended “Link in Bio”, where you can use multi-link landing page tools such as LinkTree or Link-in Profile to create that drive traffic to specific areas of your website
Want to reach your target market with an effective organic marketing strategy on Instagram, but not sure where to start? Let us help. Our team consists of graphic designers and marketing specialists who can help you determine your audience and come up with the right visuals, content and message to grow your brand.
Get in touch for an obligation-free chat today.