With the increasing necessity of online and web-based businesses, we can quickly expand reach far and wide. However, many industries still require marketing in their local area, and we mustn’t overlook the importance of planning and running local area marketing campaigns.
What do you need to look at when planning a Local Area Marketing Campaign (LAM), and what opportunities can this present?
Fully Optimised Google My Business (GMB) Listings
GMB is a free tool that you can use to create and manage Google listings. Setting this up correctly is key to Local SEO and opportunities in your local area. It is essential to get this right from the start and maintaining up-to-date information. This is where your potential customers might find you by performing a local search, such as “(type of industry/ business) near me” – you might have even come across this feature yourself, say if you were looking for a local plumber to come to your home.
Be sure to complete the verification process so that you can promote your business with photo, videos, products and posts and track analytics to understand your local customers. Encourage your customers to leave positive Google Reviews if they are happy about your product or service. Think about how you would choose a local business yourself — a fully optimised and up-to-date GMB will present yourself as credible and a ‘leader’ in your local community.
A new feature that Google is starting to roll out is messages through your GMB listing. This is hot off the press, and I can’t wait to see how this improves local businesses’ conversions.
Competitor Analysis & Call to Action
How do you know what your target market is searching for in your local area?
How do you narrow down what keywords to use in your campaign?
One thing that we do for all our clients is to run a competitor analysis. The purpose of this is two-fold:
1, to see what keywords Google sees on your website, alongside your competitor’s websites
2, to determine the best keywords for your business based on the number of searches per month and the keyword difficulty — that is, how competitive a keyword is.
Sound like a competitor analysis would be helpful for your business? Research and identify the top 5 – 10 competitors URLs in your local region and get in touch. We will run a competitor analysis to give you a clear picture and gain insight into what people are searching for. This is where you can create a solid and unique Call to Action based on the data and information you gather from researching your competitors and how you can find opportunities to make your business stand out in the local area.
Are you looking at increasing sales and awareness in your local area? Concept Designs & Marketing can help. Our dedicated team can tailor a local marketing campaign and strategy to suit your industry, from setting you up on GMB, running a competitor analysis, as well as optimising your local SEO. We can also help you rank Page 1 on Google and run a website health check to ensure you are targeting customers with the right keywords.
Get in touch to find out more about our Concept SEO packages today. Call Jenny on 0425 266 783 or email info@concept-designs.com.au
