How is your website performing? Do you know if you are ranking on Page 1 when people search for keywords related to your business and website?
If you’ve been doing SEO for your website, then you’re on track to moving up the ladder and be seen. However, even organic SEO can take some time to build. Help your SEO with the power of social media!
You might have noticed that many websites nowadays have a range of social media share buttons displayed on their pages and blog articles. These encourage readers to take action and make it easy for them to share. So, you should just go ahead and plaster buttons everywhere on your website pages, right?
While share buttons drives traffic to your website and create a cycle of re-sharing – hence driving even more traffic and increase opportunities for natural links to your pages thereby boosting your SEO, there is a danger of overdoing share buttons and potentially limiting their impact. Here are some tips to help you strategically place your social media share buttons.
Catch the discerning reader:
Place social share buttons at the end of your blog or article, usually these careful readers will share if they believe the content is useful and beneficial to others after reading all the way through to the end.
Grab the lazy reader:
With today’s information overload, many people have become ‘skimmers’ and don’t have the patience to completely read though an entire page. However, you can still grab their attention if the page contains a catchy title or topic. Place buttons near the title as skimmers tend to be more impulsive and can quickly share if they think the information is relevant.
Choose your pages:
Do you think you will be sharing a ‘contact page’ of a business? If you’re not going to share it, then don’t add share buttons. Placing excessive share buttons everywhere can be outright annoying and discourage shares. Think of the pages that are shareable on your website. For example, people generally like to share real life stories such as case studies or testimonials. Or perhaps you have some research findings that will benefit the community, or have written an article that contains interesting and relevant information.
Depending on the content, you might also need to adjust which social media buttons should be displayed more prominently. For example, if you have artwork or imagery, then Pinterest and Instagram buttons should be placed near the images. An article or blog would be more suited to have LinkedIn, Facebook and Twitter buttons, in addition to Google+ (if you have one) which can also help with Google SEO.
If you need an extra hand, contact us here at Concept Designs and Marketing. We provide full SEO, SEM and Social Media packages that will give your website a boost! You deserve to be seen! Give us a call today on: 0425 266 783