There’s been a lot of talk around ‘Content’ and that ‘Content is King’. Look at your marketing plan and strategy, and you should see that Content is the foundation of many marketing activities. When you publish a Blog, that’s content marketing; how about a podcast, video, newsletter, emails, landing pages, or even your social media posts? They are all content marketing!
However, not all Content is created equal. You might see businesses that have great success in content marketing, whereas not quite so much for another. Perhaps you’ve been doing content marketing but not seeing great results. At the end of the day, even a great piece of Content won’t help you unless it’s valuable, fits in with your business goals and marketing strategy.
So what is Valuable Content and why does Valuable Content work?
1. Relevance & Leadership
Is the Content relevant to your business and industry? Generally speaking, your content should align with your business image, and be useful, interesting, and relevant. By regularly providing your audience with valuable content, it builds their trust and relationship with you. It shows that you care about engaging them. You also show that you are a thought leader – or a known expert in your industry.
Make your content the ‘go-to’ in your market, and compel users to share, engage, and interact. This is also a great way to bring in new leads through social media sharing – let your content be found by new people and see your customer base grow!
2. Problems & Solutions
One step above from being useful and interesting, is that you actively address issues and problems while providing the solutions with your business. What concerns and issues do your audience face? If you’re a fresh grocer delivery service, perhaps your customers are busy mums who have no time to shop, or even simply not knowing what to make for dinner. In this case, your business can show your customers how you can ‘solve’ their problem – provide fresh vegetables delivered to your door, recipe cards and ideas, flexible delivery times etc.
You may even ask your customers what they’d like to know more, through comment sections in social media, opinion polls, or email feedback. Find out what your customer wants and tailor your content to make their voices heard.
3. Relatable User Experience
While it’s great to demonstrate in your content that your business is helpful and relevant, make sure your Content is relatable as well. Stories and case studies are a great way to illustrate real life experiences with using your product or service. It also creates the desire for people to want to use your business. Using descriptive wording and imagery can greatly enhance the experience. For the above example of the fresh grocer, you can illustrate the experience by saying “Imagine the freshest, organic local produce handpicked and delivered to your door, a wholesome and healthy meal the family can enjoy…”
Make content relatable and be as descriptive as possible, the idea is to have people ‘feel’ the use of your products or services.
Now that you’re on board with creating Valuable Content, go have some fun and come up with new ideas to freshen up your content marketing campaign!
Having Valuable Content can also benefit your SEO, if your readers find your content useful. Distribution is also key so your Content can be seen. It is worthwhile to examine your marketing plan and channel at the same time.
Need an extra hand with Content Marketing and distribution? Perhaps a Marketing Review with Concept Designs & Marketing can help. We run a health test on your current marketing plan and help you plan a content strategy to match your business goals. Our team of copywriters can also create great quality, valuable content that will get you noticed.
Get in touch today for an obligation free chat today!