Part 2 – Getting your video out there
Previously in Part I we talked about having a high quality video to keep your audience happy. However, your video still needs to be found before it can be watched! Make it easy to be discovered, by doing a bit of SEO. After all, YouTube does get over 30 million visitors per day! How will you stand out?
Similar to your business website, you’d want your video to show up on Google’s first page. Google usually has a top section reserved for video search results. Using certain types of keywords will help your video appear in Google search, such as instructional or informational words “How to…”, “….. Review”, and tutorial related wording such as “Setting up…”. Be sure to use your keywords also in the Filename of your video. For example, if you video is about “How to Grow Roses”, then name it “how_to_grow_roses_video.mp4”.
Your keywords should also appear in the video Title: “How to Grow Roses – easy tips for a beautiful garden”, and don’t forget to mention them in the Description (use them 3 – 4 times) as well.
If your video is optimised for video keywords, then traffic can come through not only by search in YouTube, but also directly from Google’s first page, already giving your video a head start!
Tags can work together with good keywords to help your video gain more views. Include as many keyword tags as you can to help YouTube and Google understand what your video is about. By doing so, it can help your video to more often or likely appear as a recommended or related video on the YouTube’s sidebar, exposing your video for more chances to be viewed.
Since you’ve spent all that time making an awesome video, why not spend an extra few minutes to come up with a attractive thumbnail? This will help you video to stand out amongst other similar videos. Entice people to click on your video by adding text, colours, and something catchy from the video itself.
Finally, don’t forget to share, share, and share! If you are on social media, share your new video on Facebook, Twitter, and other sites. You can link to your video in your email signature, and embed your video on your website or blog posts. Find as many opportunities as you can to get it out and gain the traction it needs to build viewership momentum. Your social media network and friends, clients, or business acquaintances that receive your emails will be most likely to give your video a click first.
Need a hand with optimising your video for search and viewership? Concept Designs and Marketing can help. We can assist you to come up with the keywords and that will maximise search results so your video will be watched. We can even help you create your video! Get in touch to find out more.