With more than 400 million users and around two new members every second, is your LinkedIn profile merely a presence? Are you getting the views you need to stand out from the crowd?
How your profile looks to the public:
Have you wondered how you appear to the public when people search for you? Google yourself and one of the search results should be your LinkedIn public profile. Click on your own profile and see for yourself:
(make sure you’re not already signed-in on LinkedIn, you want to see the preview version that appears to the general public, even if they’re not LinkedIn users)
This is what people form their first impression and perception of you. So be sure it showcases your abilities and experiences well. Include a professional portrait if you have one, a good photo conveys a feeling of professionalism and creates a positive, lasting impression on your potential connections.
Your LinkedIn Profile:
Next, view your profile as a LinkedIn user, do you have an eye-catching summary that draws the attention of potential contacts to find out more? More importantly, is your information up-to-date? Your profile should make people interested in you and know what your skills are. Look around at users who have large networks and see how their profile is presented. However, don’t overload your profile which makes it hard to read, keep it interesting and to the point.
Building your network:
One of your aims on LinkedIn should be expanding your network. Your connections affects how easily you are found. LinkedIn elevate search results for connections within a network, so the more connected you are the higher the likelihood your profile will be seen. Having a complete and well written profile will help you get connected. Remember, there are millions of users out there, so make yourself stand out!
LinkedIn is a powerful networking tool that can be leveraged to build your professional and brand reputation online. An optimised LinkedIn profile will save you time and allow you to fully realise this potential. Here at Concept Designs and Marketing, we provide LinkedIn Optimisation services that help you achieve this goal. Our LinkedIn experts can evaluate your profile and pinpoint areas for improvement, maximising your visibility. We can also help you identify connections which expand your professional network and increase your profile views.
Get in touch today to find out more about our LinkedIn Optimisation service!